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Now you can get anywhere up to 40% reduction on your monthly premiums

UK's Trusted Insurance Broker - Life Insurance, Critical Illness Cover and Income Protection

Facilitating professional advice from UK's Trusted Insurance Broker

Assured Life UK operates as an insurance intermediary with access to some of the UK’s best FCA-authorised independent insurance Advisers.

Trust strip:
  • ✔ FCA-regulated advisers only
  • ✔ Fee-free advice, no obligation
  • ✔ Whole-of-market comparison
  • ✔ Free annual policy reviews for life
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Ironic fact: 9 out of 10 times people are under insured for what they’re worth and there’re not even aware.

Buying a home, starting a family, switching jobs or planning for the future are significant milestones. Whatever your reasons, you deserve professional guidance from a qualified insurance consultant who could advice you on your insurance requirements based on your personal requirements and circumstances.

After all, we are talking about protecting your life and livelihood—not purchasing a generic, off-the-shelf product. We have, as our partners and on our panel, some of the UK’s best insurance brokers, insurance agents and Independent Financial Advisers (IFA) to ensure you receive the highest standard of care and the best possible value for your money.

Why choose Assured Life

Why Choose Assured Life UK - 25+ Years Experience in Life Insurance
Assured Life UK Journey - Helping Over 51,000 Customers with Insurance

25+

Years Experience

We believe choosing life insurance shouldn't feel confusing or overwhelming. That's why we're committed to making the process as straightforward as possible, putting your interests first every step of the way. Integrity, honesty and putting our customers first are at the heart of everything we do. We'll take the time to understand your needs before introducing you to an experienced FCA-authorised adviser who can provide personalised advice and recommend suitable cover.

 Trust and reliability

  Fully authorised and regulated insurance advisers.

 Comfort and safety

  A completely fee-free service with absolutely no obligation.

 Longevity

  Lifetime free annual policy reviews to ensure your cover evolves alongside your life.

  • Customized Advice matching your circumstances
  • Best Price Guaranteed
  • Referral benefits including cashback

I am impressed with the level of service I was offered at Assured Life, they patiently answered all my questions and helped me understand that there’s so much more to life insurance than just a simple death policy.

Tracy Barns

Summit was extremely professional and polite all the way through the end. A big thanks to the entire team of Assured Life UK.

Keith Fletcher

I highly recommend Assured Life UK for all your personal insurance requirements, can’t thank them enough for making me realise how important income protection could be as its paying me each month since over 8 months now due to my illness.

Susan Doherty

Save Money and Unlock Free Health Benefits

People usually tend to cut corners to save money and companies don’t have a problem doing that.
After all, you get what you pay for!

So, the BIG question is
Can you save money without having to compromise on the level and quality of cover?

The answer is YES.

As your dedicated insurance consultant, we not only help you save money on your premiums, but we also enhance your cover by upgrading it with the newest benefits you might not even be aware of.

One such benefit is

Free Medical Assistance and Health Benefits with Life Insurance Policies
91%

Better Deals

100%

Satisfied Clients

51K+

Customers

Our Products

Life Insurance - Protect Your Loved Ones with Lump Sum Payment

Life Insurance

Life insurance quite simply is an assurance or guarantee to pay out a lump sum to your loved ones in the event of your death.

Critical Illness Cover - Financial Protection Against Serious Illness

Critical Illness Cover

Critical illness cover is becoming increasingly important with each passing day bearing in mind our current unhealthy lifestyles.

Income Protection Insurance - Replace Your Income if You Cannot Work

Income Protection

Taking care of your family is a big responsibility to shoulder especially when you’re the only breadwinner in the household.

Over 50's Life Insurance Plan - Guaranteed Acceptance Life Cover

Over 50's Plan

An Over-50s plan is a life insurance policy that is guaranteed to pay out when you pass away irrespective of your age.

Mortgage Protection Insurance - Protect Your Home and Family

Mortgage Protection

Mortgage for most of us is our biggest financial responsibility and it’s therefore very important to have a mortgage protection.

Family Income Benefit - Provide Ongoing Income for Your Family

Family Income Benefit

Family income benefit as the name suggest is for your family so if You have dependants, to ensure they’re able to manage financially when you’re gone.

Check Our Latest Blog Post.

Can You Have More Than One Life Insurance Policy in the UK?

Life insurance is common among people who get married, purchase properties or become financially responsible. It's possible that your situation might change, and one policy won't suit you any more. The key question here is: can you have more than one life insurance policy in

When Should You Get Life Insurance? Don't Buy Too Early or Too Late

Only 28% of UK adults hold a life insurance policy. That figure comes from the

How Much Life Insurance Cover Do I Need in the UK?

Life insurance is designed to give financial assistance to your loved ones should you die

Do I Need Life Insurance if I Have No Dependants?

When you hear the words “life insurance”, your mind probably jumps to images of parents

Solutions: all your questions answered

Life insurance providers generally pay out if the policyholder dies abroad however there’re exclusions, for example, it may not pay out if you’ve moved abroad permanently or you’ve stay abroad more than a certain period of time. Standard policies usually include cover globally, provided the policy was initially taken out as a UK resident. For more details please contact us on 02039834078.

The short answer is Yes. Every provider in the UK today would be happy to cover you even if you have diabetes. However, it won’t be a straight forward cover and you may not get standard rates. The cost of your cover will depend on a number of factors, including (but not limited to) the type of diabetes you have, how well it is controlled, how it is managed, your age, smoking status, body mass index (BMI), any other medical conditions, etc. There’re other factors too, and because every insurer assesses diabetes differently and therefore their rates vary so much, one of our FCA-authorised advisers (in our panel) can discuss your circumstances and help you determine which provider is most suitable for your individual needs and circumstances.

Generally a medical examination is not required as long the cover you’re after falls within standard underwriting limits or, in simpler terms, within the usual range of cover. For someone below 60 and with no prior medical conditions, there’s only going to be a standard medical questionnaire with some additional questions if you’re above 50 but you can generally get up to £500k worth of cover without the need for a medical examination. Underwriting requirements can vary depending on factors such as your age, health, lifestyle and the amount of cover requested. In some cases, additional medical information may be required. Insurers often have non-medical underwriting limits (sometimes called free cover limits or medical evidence limits). These limits are usually lower for older applicants.
So a younger person might be able to obtain a larger amount of cover before medical evidence is required, whereas an older person may need medical evidence at a lower cover amount. So for someone above the age of 65 should be ok to get anywhere up to £100k without the need for medicals.

Yes, you can cancel your policy whenever you like. It’s not a contract and as such there’re no penalties.

It depends on your individual circumstances, preferences, your financial obligations, for e.g. a mortgage, loans, etc. Everyone’s situation is different, for e.g. 2 individuals of the same age can have totally opposite circumstances, and just because your friend or neighbour has a certain amount of cover doesn’t mean you’ll need the exact same cover, that’s why life insurance isn’t a one-size-fits-all product. It’s tailored to your individual needs. It’s best to speak to an FCA-authorised adviser who’s licensed to give protection advice so he or she can understand your circumstances and guide you accordingly.

You don’t need to amend your life insurance just because you’ve had a change of job unless you want to. This again would depend on the following 2 factors – A. your income has changed and as such you’d like to alter the cover to either go for more or less depending upon your affordability, B. your new job doesn’t offer you any extra cover like death-in-service benefit or sick pay and you’d like to have some sort of income support should you become sick.

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There’re thousands of qualified advisers in the market today but sadly only a few put their customer's preferences and requirements before their own. The majority of them are more focused on their commission than on actually getting you the best product within the stipulated budget. Besides, financial advisers can sometimes be very rigid about what they think is best suited to your circumstances and fail to acknowledge your preferences. So how do you ensure your cover is definitely the best, it meets your requirements, and that you’re not overpaying?

The key is to speak to a real person, a genuine adviser as opposed to some salesperson that you can’t engage with due to their lack of empathy and who’s only focused on flogging off random policies.

Having worked with more than 200 different advisers in the last decade we realized there’re only a select few who love what they do and actually care about their customers. We found a gap that needed to be filled so we decided to tie up with those advisers to be able to genuinely help out people with their policies. Today, we’re a team of like-minded people with some of the best advisers in the industry and we’re proud to have helped over 50000 customers find the best possible deal.
9 out of 10 People Are Underinsured - Life Insurance Facts UK
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Free medical assistance

Why settle for a mediocre policy when you can get a lot more than just life insurance for your money.

Find out HOW

All this while insurance providers have relentlessly competed against each other to get a bigger chunk of the business available in the market. However, the industry has recognised that modern consumers expect more from their insurance protection. Today, leading insurers are transforming life insurance from a simple safety net into a comprehensive wellness partner. By integrating health and lifestyle rewards directly into their policies, they are offering tangible, everyday value while you are alive and well.
Depending on the provider and the specific plan you choose, these enhanced benefits can include:
  • Health & Wellness: Access to private digital GP services, mental health support, and fitness tracking rewards.
  • Lifestyle Perks: Everyday discounts, such as free cinema tickets, discounted gym memberships, or healthy food rewards.
The best part? You do not necessarily need to start from scratch. As your dedicated life insurance consultant, we can review your existing arrangements to see if you can upgrade to a policy that includes these modern benefits, or help you seamlessly switch to a plan that actively rewards your lifestyle.
Speak to our expert protection adviser team today to discover how you can maximise the value of your cover and get much more for your money.
Read More About Life Insurance Products and Services