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Life Insurance UK: Compare the Best Policies and Real Benefits

Protect yourself and your family today for a peaceful tomorrow. Life insurance Uk a tax-free lump sum to your loved ones if you die during the policy term. At Assured Life UK, we connect you with an experienced FCA-authorised adviser who compares the whole market and recommends cover based on your needs, circumstances and budget.

Life Insurance allows you to:

  • Leave behind a tax-free lump sum for your loved ones
  • Live an adventurous yet stress-free life even at the age of 50
  • Plan how much money you’d like to leave behind for whom

Get it customized according to your requirements, personal preferences & circumstances TODAY to ensure you don’t have to do it again.

What Is Life Insurance and How Does It Work in the UK?

Life insurance, quite simply, is an assurance or guarantee to pay out a lump sum to your loved ones in the event of your death. However, it's not that simple when it comes to choosing the right life cover for you and your family, as there are a number of life insurance products to choose from such as Level term, Decreasing term, Increasing term, Family income benefit, Whole of Life Insurance, Senior life insurance, Single & Joint life insurance, Critical/Terminal illness life cover.


You choose the amount of cover and the length of the policy (the term), then pay a monthly premium. If you die during the term, the policy pays out. Most policies also include terminal illness cover, which pays out if you're diagnosed with a terminal illness and given less than 12 months to live.

Key Features of Our Life Insurance Cover

The right life insurance with benefits gives you more than a payout on death. With Assured Life UK, you get:

The best cover plans start from as little as £5 per month. The exact price depends on your age, health, smoking status, the amount of cover and the length of the term

Free terminal illness cover comes along with your standard life cover.

Free access to a network of 50,000 doctors across the globe.

Our advice service is fee-free and comes with no obligation.

Whole-of-market access allows the insurance advisers on our panel to compare suitable policies and recommend cover based on your individual needs, circumstances and budget.

Why Do I need Life Insurance?

Life, as we all know, is precarious. No one knows what stroke of luck lies around the corner, and in the event of your death or a critical illness, your loved ones suffer the most, not just emotionally but also financially.

Emotional loss is never easy to cope with. However, it's always a good idea to help them deal with the situation in a better way by making sure they're financially secure, by choosing to insure your life.
So even though everyone’s circumstances are different and life insurance is pretty subjective, it is advisable to take out life insurance if:
  • You're married and your partner depends upon your income
  • You're a parent and have dependent children
  • You have a mortgage and you don't wish to pass on the burden of paying it off to your loved ones if the worst were to happen
  • You don't have much savings to clear off any debts or pay for a funeral
Who Receives the Money?

You name your beneficiaries when you set up the policy. Many people write the policy in trust so the payout goes directly to the people named, which can speed up the process and may help with inheritance tax. Your insurance adviser can explain whether this suits you.


Do You Need Life Insurance with No Dependants?

You may still benefit if you have debts, a joint mortgage or funeral costs you want to cover. Read our guide: Do I Need Life Insurance if I Have No Dependants?

How Many UK Adults Have Cover?

Only 28% of UK adults hold a life insurance policy, according to the FCA's Financial Lives 2024 survey. The gap is widest among young adults. Read more: When Should You Get Life Insurance?

Types of the best Life Insurance UK Cover?

There are various types of life protection cover products available today, and it's important to understand them properly to decide which is most suitable & Best life cover plan for your needs. A simple life cover that protects your loved ones until they're expected to be financially independent is the answer for most of us. If you have a mortgage in place, mortgage insurance is the perfect solution.

We’ll help you take the first step by introducing you to an FCA authorised adviser who’ll explain your options and help you make an informed decision. Read More
There are also products such as level term, decreasing term, index-linked and low-start policies, or more comprehensive products like income protection insurance, critical illness cover and family income benefit. These may not be easy to understand in one go. Which provider is best for you also matters. For example, with critical illness cover, every insurer has its own list of covered conditions, and sometimes we end up with a poor-quality policy that doesn't cover some very common conditions simply because they aren't on the list.

In essence, there are many variables to choose from, and together they determine the cost of your cover. If we know your budget, we can tailor-make a product to match your requirements. We'll introduce you to an Independent FCA-authorised adviser who'll explain your options and help you make an informed decision. Read Less

Level Term Life Insurance

This is the most common family protection. You're covered for an amount of your choice that stays level throughout the policy term, and your family receives that lump sum if you die during the term.

Decreasing Term Life Insurance

This is meant to cover a repayment mortgage. The sum assured decreases each year in line with the mortgage.

Index-Linked (Increasing) Term Life Insurance

This is also family protection, except that the sum assured goes up each year with inflation, so the value of your cover is not diminished.

Whole of Life Insurance

Whole of Life Insurance

Whole of life cover pays out whenever you die, provided you keep up the premiums. Learn more on our Whole of Life Cover page.

Over 50s Life Insurance

Over 50s Life Insurance

A guaranteed acceptance Life Insurance for people aged 50 and over, usually with no medical questions and a smaller payout. See our Over 50s life insurance plan.

Joint Life Insurance

Joint Life Insurance

One policy covering two people, which can cost less than two separate policies. It usually pays out on the first death.

Life Insurance and Other Protection Cover

Mortgage Cover : Explained

A mortgage cover, in simple words, is a life insurance (or critical illness) policy which pays out either the remainder of your mortgage balance or a set lump sum to your loved ones in the event of your death, depending on the type of cover you choose. There are two different types of mortgage cover. Add the two types here, e.g. decreasing term and level term.

Family Income Benefit : Explained

A family income benefit plan is also a type of life insurance, except that it pays out monthly instead of as a lump sum to the family of the insured (upon death). The income is payable for the remainder of the policy term.
  • It gives you monthly financial security so your loved ones are able to carry on living the same lifestyle
  • It gives your family a tax-free income each month

Critical Illness Cover and Income Protection

Life insurance pays on death. Critical illness cover pays a lump sum if you're diagnosed with a listed serious condition, and income protection replaces part of your income if illness or injury stops you working. Many people combine them.

How does it work?

Once you've submitted your enquiry, we'll connect you with an experienced FCA-authorised adviser. Before contacting you, they'll review the information you've provided and prepare suitable quotations so they can discuss your options from the outset. We pride ourselves on our fast response times, and in most cases you'll receive a call within 10 minutes during our business hours.

Already have a life insurance Policy?

Call us today to:
  • Get free medical assistance and a host of other health benefits added on to your policy
  • Ensure your policy has been set up correctly
  • Find out if your policy is still up to date with your current circumstances
  • Make sure you’re adequately covered and that you’re not paying over the odds
Did you know: Each year over 10,000 claims are rejected or are only partially paid due to non-disclosure or incorrect details at the time of setting up the policy.

Solutions: all your questions answered

The cost depends mainly on your age, health, smoking status, the amount of cover and the length of the term.

    What Affects Your Premium?

  • • Age when the policy starts
  • • Health and medical history
  • • Smoker or non-smoker
  • • Amount of cover and policy term
  • • Type of policy (level, decreasing, increasing)
  • • Single or joint cover

Compare the whole market, choose a term that matches your mortgage or dependants' needs, avoid unnecessary add-ons and review your policy regularly. If your existing policy was set up years ago, you may find a better deal.

It depends on your individual circumstances, preferences and financial obligations, such as a mortgage or loans. Two people of the same age can have totally opposite circumstances, so copying a friend's or neighbour's cover amount isn't a safe guide. Life insurance isn't a one-size-fits-all product.
A useful starting point is to add up your mortgage, other debts, funeral costs and the income your family would need to replace. Read our full guide: How Much Life Insurance Cover Do I Need in the UK?

Age and Residency Rules

Most UK insurers accept applicants aged 18 to around 77, and you generally need to be a UK resident. Limits vary by provider.

Generally, no. A medical examination is not usually required if the cover you want falls within standard underwriting limits. For under-60s with no prior medical conditions, there's usually just a standard questionnaire, with extra questions for those over 50. Underwriting varies with your age, health, lifestyle and the amount requested. Insurers set non-medical limits that are usually lower for older applicants.

Yes, it's usually possible, though it may not be at standard rates. Cost depends on the type of diabetes, how well it's controlled, your age, smoking status, BMI and other conditions. Every insurer assesses it differently, so an adviser can help find the most suitable provider.

Getting a quote can be quick, but cover only starts once the insurer accepts your application. Instant life insurance decisions are possible on some simple policies when your answers fall within the insurer’s standard limits. If you have a health condition, a higher cover amount or you are over 50, the insurer may ask more questions, which takes longer. An adviser can tell you which route is likely to be fastest for your situation.

Life insurance payouts are usually free of income tax. However, the payout can count towards your estate for inheritance tax unless the policy is written in trust. Tax rules can change and depend on your circumstances, so speak to a qualified FCA-authorised insurance broker.

Life insurance providers generally pay out if the policyholder dies abroad, but there are exclusions. For example, it may not pay out if you've moved abroad permanently or stayed abroad longer than a set period. Standard policies usually include worldwide cover, provided the policy was taken out as a UK resident.

Yes, you can usually cancel your policy at any time, and there are typically no penalties. Check your policy terms for details.

Claims can be rejected or only partly paid if you didn't disclose information accurately when taking out the policy. Answer all questions honestly and in full.

You don't need to change your life insurance just because you've changed jobs, unless you want to. Review it if your income has changed, or if your new job offers no death-in-service benefit or sick pay.

Common exclusions include death by suicide in the first year (policy dependent), undisclosed health conditions and some hazardous activities. Always check your policy documents.

Standard life cover is not free, but the advice is. Assured Life UK charges no fee for advice, and free life insurance features such as terminal illness cover are included with standard policies. Be wary of any offer promising free life insurance with no premiums at all. Cover that costs nothing usually comes with strict limits, or it is a way to collect your details for sales calls. Plans start from £5 a month.
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